Decision & ChoiceBias #84

Action Bias

We prefer doing something over doing nothing.

The preference for taking action rather than remaining passive even when action is useless or counterproductive.

Why it matters: Studied in sports psychology especially goalkeepers penalty-saving behaviour.

Watch for

Feeling the need to do something even when the best choice is to wait.

Try this

Ask whether action actually improves outcomes or just makes you feel better.

Real-world example

A football goalkeeper who dives unnecessarily for a penalty because standing still feels like giving up even though staying centered would save more shots.

Key researchers

Michael Bar-Eli

First described in 2007

Psychological mechanism

Social evaluation and regret anticipation. Acting feels more agentic and socially valued than inaction. The potential regret of acting poorly feels more manageable than the regret of failing to act.

Seminal research

Michael Bar-Eli, Ofer H. Azar, Ilana Ritov, and Yael Keidar-Levin (2007), "Action bias among elite soccer goalkeepers."