Interactive

Thought Experiments

Each thought experiment drops you into a realistic decision. Make a choice, see if a cognitive bias pulled you one way, and understand why. No wrong answers — just honest insight into how your mind works.

Belief & Confidence

Confirmation Bias

Favouring information that supports what we already believe.

Thought Experiment

This experiment places you in a realistic decision. Your instinctive choice will reveal whether bias is at work.

Decision & Choice

Anchoring

Letting the first number or idea pull later judgement.

Thought Experiment

This experiment places you in a realistic decision. Your instinctive choice will reveal whether bias is at work.

Memory & Attention

Availability Heuristic

Judging likelihood by what comes to mind most easily.

Thought Experiment

This experiment places you in a realistic decision. Your instinctive choice will reveal whether bias is at work.

Belief & Confidence

Dunning-Kruger Effect

Low skill can hide its own limits.

Thought Experiment

This experiment places you in a realistic decision. Your instinctive choice will reveal whether bias is at work.

Outcome & Self

Loss Aversion

Losses feel stronger than equivalent gains.

Thought Experiment

This experiment places you in a realistic decision. Your instinctive choice will reveal whether bias is at work.

Decision & Choice

Sunk Cost Fallacy

Past investment can trap future judgement.

Thought Experiment

This experiment places you in a realistic decision. Your instinctive choice will reveal whether bias is at work.

Social & Perception

Halo Effect

One positive trait can colour the whole picture.

Thought Experiment

This experiment places you in a realistic decision. Your instinctive choice will reveal whether bias is at work.

Memory & Attention

Negativity Bias

Bad news often feels louder than good news.

Thought Experiment

This experiment places you in a realistic decision. Your instinctive choice will reveal whether bias is at work.

Decision & Choice

Status Quo Bias

We often prefer things to stay the same.

Thought Experiment

This experiment places you in a realistic decision. Your instinctive choice will reveal whether bias is at work.

Social & Perception

Bandwagon Effect

Popularity can masquerade as truth.

Thought Experiment

This experiment places you in a realistic decision. Your instinctive choice will reveal whether bias is at work.

Memory & Attention

Framing Effect

Presentation changes how a choice feels.

Thought Experiment

This experiment places you in a realistic decision. Your instinctive choice will reveal whether bias is at work.

Outcome & Self

Self-Serving Bias

We credit ourselves for wins and the world for losses.

Thought Experiment

This experiment places you in a realistic decision. Your instinctive choice will reveal whether bias is at work.

Outcome & Self

Regression to the Mean

Extreme outcomes often drift back toward average.

Thought Experiment

This experiment places you in a realistic decision. Your instinctive choice will reveal whether bias is at work.

Belief & Confidence

Overconfidence Effect

Confidence can outrun accuracy.

Thought Experiment

This experiment places you in a realistic decision. Your instinctive choice will reveal whether bias is at work.

Belief & Confidence

Optimism Bias

We often expect better outcomes for ourselves.

Thought Experiment

This experiment places you in a realistic decision. Your instinctive choice will reveal whether bias is at work.

Social & Perception

Projection Bias

We assume others see the world as we do.

Thought Experiment

This experiment places you in a realistic decision. Your instinctive choice will reveal whether bias is at work.

Memory & Attention

Hindsight Bias

After the fact, events feel obvious.

Thought Experiment

This experiment places you in a realistic decision. Your instinctive choice will reveal whether bias is at work.

Social & Perception

Actor-Observer Bias

We explain our own behaviour differently from others'.

Thought Experiment

This experiment places you in a realistic decision. Your instinctive choice will reveal whether bias is at work.

Decision & Choice

Decoy Effect

A third option can steer a choice.

Thought Experiment

This experiment places you in a realistic decision. Your instinctive choice will reveal whether bias is at work.

Social & Perception

Confirmation Cascade

Repeated agreement can drown out dissent.

Thought Experiment

This experiment places you in a realistic decision. Your instinctive choice will reveal whether bias is at work.

Social & Perception

Fundamental Attribution Error

We overestimate personality and underestimate situations.

Thought Experiment

This experiment places you in a realistic decision. Your instinctive choice will reveal whether bias is at work.

Decision & Choice

Gambler's Fallacy

Past random events feel like they must balance out.

Thought Experiment

This experiment places you in a realistic decision. Your instinctive choice will reveal whether bias is at work.

Belief & Confidence

Curse of Knowledge

Once you know something, it is hard to imagine not knowing it.

Thought Experiment

This experiment places you in a realistic decision. Your instinctive choice will reveal whether bias is at work.

Belief & Confidence

Backfire Effect

Contradicting evidence can sometimes strengthen a belief.

Thought Experiment

This experiment places you in a realistic decision. Your instinctive choice will reveal whether bias is at work.

Belief & Confidence

Barnum Effect

Vague personal descriptions feel surprisingly accurate.

Thought Experiment

This experiment places you in a realistic decision. Your instinctive choice will reveal whether bias is at work.

Outcome & Self

IKEA Effect

We value what we help create.

Thought Experiment

This experiment places you in a realistic decision. Your instinctive choice will reveal whether bias is at work.

Outcome & Self

Endowment Effect

Owning something makes it more valuable.

Thought Experiment

This experiment places you in a realistic decision. Your instinctive choice will reveal whether bias is at work.

Decision & Choice

Planning Fallacy

We underestimate how long things will take.

Thought Experiment

This experiment places you in a realistic decision. Your instinctive choice will reveal whether bias is at work.

How thought experiments help

Knowing the name of a cognitive bias isn't enough. Real understanding comes from seeing the pattern in action — feeling the pull of a biased decision in a realistic context. These experiments are a safe space to explore your own thinking.