Watch for
Your emotional response not scaling with the size of a problem.
Our empathy diminishes as numbers grow.
The tendency for empathy to decrease as the number of people in need increases making us less compassionate toward large-scale tragedies.
Your emotional response not scaling with the size of a problem.
Focus on identifiable individuals within large crises to maintain engagement.
Feeling deeply moved by one refugee while feeling numb to reports of millions displaced.
Paul Slovic
First described in 2007
Psychic numbing. The brains affective system is not designed for large numbers. Numerical increases produce diminishing emotional returns.
Below is a realistic scenario. Read it, then choose what you would do. The feedback will show whether a cognitive bias influenced your choice — not to judge, but to reveal the pattern in action.
This experiment places you in a realistic decision. Your instinctive choice will reveal whether bias is at work.
Compassion fade is a design flaw in empathy. We evolved to care about a small tribe. One death evokes more feeling than a million. Focusing on identifiable individuals within crises bridges the gap.