Social & PerceptionBias #56

Compassion Fade

Our empathy diminishes as numbers grow.

The tendency for empathy to decrease as the number of people in need increases making us less compassionate toward large-scale tragedies.

Why it matters: Also called psychic numbing. Paul Slovic research shows empathy fails to scale.

Watch for

Your emotional response not scaling with the size of a problem.

Try this

Focus on identifiable individuals within large crises to maintain engagement.

Real-world example

Feeling deeply moved by one refugee while feeling numb to reports of millions displaced.

Key researchers

Paul Slovic

First described in 2007

Psychological mechanism

Psychic numbing. The brains affective system is not designed for large numbers. Numerical increases produce diminishing emotional returns.