Watch for
Making decisions based on severity of outcome rather than likelihood.
We ignore odds when emotions are involved.
The tendency to completely disregard probability when making decisions under uncertainty especially when strong emotions are involved.
Making decisions based on severity of outcome rather than likelihood.
Always multiply severity by probability to get expected value.
Being equally afraid of a 0.001% and 1% chance of a plane crash because both feel scary.
Cass Sunstein
First described in 2002
Affect heuristic override. When an outcome carries strong emotional valence the brains affective system dominates and probability information is treated as irrelevant. The feeling of risk replaces the calculation of risk.
Cass R. Sunstein (2002), "Probability neglect: Emotions worst-case scenarios and law."
Below is a realistic scenario. Read it, then choose what you would do. The feedback will show whether a cognitive bias influenced your choice — not to judge, but to reveal the pattern in action.
This experiment places you in a realistic decision. Your instinctive choice will reveal whether bias is at work.
Neglect of probability shows that fear does not do math. When outcomes are emotionally charged we ignore how likely they are. The corrective is simple: risk equals severity times probability. An extremely unlikely catastrophic outcome is low risk.