Outcome & SelfBias #133

Anthropomorphism Bias

We attribute human traits to non-human things.

The tendency to attribute human emotions intentions or cognitive traits to non-human animals objects or systems.

Why it matters: Explains why people name their cars get attached to AI assistants and attribute malice to technology.

Watch for

Treating machines animals or systems as if they have human motives.

Try this

Remember that non-human agents lack human intentions.

Real-world example

Shouting at your computer when it freezes as if it is being deliberately uncooperative.

Key researchers

Stewart Guthrie

First described in 1993

Psychological mechanism

Hyperactive agency detection. The brain is wired to detect agents and intentions because in ancestral environments assuming something was an agent when it was not was safer than missing a real agent. This overextends to non-human entities.

Seminal research

Stewart Guthrie (1993), "Faces in the Clouds: A New Theory of Religion."