Memory & AttentionBias #73

Source Confusion

We remember the fact but forget where we learned it.

The tendency to accurately recall information while misremembering the original context time or source from which it was learned.

Why it matters: Also called source monitoring error. Explains how misinformation spreads.

Watch for

Trusting information because it feels familiar while forgetting the credibility of the source.

Try this

Note the source at the time of learning especially for important information.

Real-world example

Recalling a statistic but forgetting whether you heard it on a credible news program or a biased podcast.

Key researchers

Marcia Johnson, Larry Jacoby

First described in 1993

Psychological mechanism

Source monitoring failure. Memory for content and memory for source are encoded separately. The source tag is more vulnerable to decay leaving the fact floating without context.

Seminal research

Marcia K. Johnson, Shahin Hashtroudi, and D. Stephen Lindsay (1993), "Source monitoring."