Social & PerceptionBias #52

Shared Information Bias

Groups talk about what everyone already knows.

The tendency for group members to discuss information everyone already shares rather than surfacing unique information held by individuals.

Why it matters: Key finding in group decision-making research explaining why diverse teams fail to leverage diversity.

Watch for

Meetings staying on familiar topics and avoiding new or conflicting information.

Try this

Ask each person for information only they would know before discussing shared knowledge.

Real-world example

A meeting rehashes well-known updates while critical concerns known to specific members never come up.

Key researchers

Garold Stasser, William Titus

First described in 1985

Psychological mechanism

Social validation and cognitive economy. Shared information can be validated. Unique information requires more effort and carries social risk.

Seminal research

Garold Stasser and William Titus (1985), "Pooling of unshared information in group decision making."